Podcasts, guides and webinars from the Zero11 group.
Company accounts, customer-specific pricing, bulk orders, quotes and integrations: what should a B2B ecommerce platform support? This nine-page comparison helps you assess requirements against your business processes. Downloadable PDF in Italian.
9 pages
Selling to businesses and selling to consumers involves different strategies, processes and tools. This four-page comparison explores customers, buying decisions, pricing, commercial relationships and orders. Downloadable PDF in Italian.
4 pages
Trade shows continue to be an important meeting place for companies, buyers, and the market. But what happens afterward? And to what extent can the return on investment actually be measured? The MECSPE 2025 Survey Report gathers exhibitors’ perspectives on the effectiveness of the trade show, the quality of the leads generated, foot traffic at the booths, and the growing role of digital strategies. Among the most significant findings: 63% are unsure whether their trade show investment paid off, nearly half consider booth traffic disappointing, and over 70% have already implemented digital lead generation initiatives. A guide to understanding why the future of industrial sales depends on the integration of physical events, CRM, lead generation, B2B e-commerce, and sales automation.
20 pages
