Ideas that make AI and B2B e-commerce work

Andrea Bosio spricht über Rewix und erläutert, warum Prozesse, UX, Zahlungsverkehr, Preisgestaltung, CRM und Technologie im B2B-Handel einen spezifischen Ansatz erfordern.

Artificial intelligence is profoundly changing the way companies and marketers analyze data, understand people, and design increasingly personalized customer experiences. In this webinar, we’ll explore the intersection of AI and MarTech, from the evolution of traditional inbound and outbound marketing models to the use of analytics, natural language processing, knowledge graphs, recommendation systems, and AI agents. A journey to understand how data, technology, and artificial intelligence can work together to make marketing smarter, more contextual, and more focused on the customer’s real needs.