Library

Podcasts, guides and webinars from the Zero11 group.

No registration

11 items

WebinarRewix

Discover how AI and MarTech are transforming marketing, analytics, UX, and the customer experience through data, personalization, NLP, and AI agents.

In the B2B fashion industry, image quality directly impacts brand perception, conversion rates, and the ability to distribute the catalog across multiple channels and markets. In this webinar, Andrea Bosio of Rewix speaks with Luca Ambrosini, founder and CEO of Shootify, to demonstrate how artificial intelligence can transform the photography process: from still lifes, smartphone photos, or sketches to professional images, AI models, customized settings, and short videos. A practical discussion on quality, costs, speed, visual consistency, international customization, privacy, image rights, and integration with B2B distribution processes.

39 min

ABMC

Andrea Bosio, Moreno Conigliaro

Watch →

WebinarAiability

AI Act 2026: What Really Changes for Companies, Providers, and Deployers

On August 2, 2026, the AI Act enters a new phase of implementation. But what does this really mean for those who develop, integrate, or use artificial intelligence systems? In this webinar, Andrea Bosio of Zero11 speaks with Maria Chiara of Studio Torta to clarify the responsibilities, obligations, and risks introduced by the European regulation. Providers, deployers, data quality, high-risk systems, AI literacy, generative models, governance, documentation, and penalties: a practical discussion to understand what companies need to do today to prepare.

47 min

Andrea Bosio

Watch →

WebinarRewix

The Future of B2B Commerce: Strategies, Technology, and AI with Jason Greenwood

B2B commerce cannot be treated as B2C e-commerce with a few additional features. The buyer, processes, payments, pricing, logistics, credit, marketing, and shopping experience are all different. In this international interview for B2B Commerce Corner, Andrea Bosio discusses the origins and vision of Rewix and shares his thoughts on the future of digital commerce between businesses.

59 min

Andrea Bosio

Watch →

WebinarZero11

Andrea Bosio spricht über Rewix und erläutert, warum Prozesse, UX, Zahlungsverkehr, Preisgestaltung, CRM und Technologie im B2B-Handel einen spezifischen Ansatz erfordern.

Artificial intelligence is profoundly changing the way companies and marketers analyze data, understand people, and design increasingly personalized customer experiences. In this webinar, we’ll explore the intersection of AI and MarTech, from the evolution of traditional inbound and outbound marketing models to the use of analytics, natural language processing, knowledge graphs, recommendation systems, and AI agents. A journey to understand how data, technology, and artificial intelligence can work together to make marketing smarter, more contextual, and more focused on the customer’s real needs.

58 min

Moreno Conigliaro

Watch →

WebinarRewix

How to Build Trust in B2B with Verified Reviews

In this webinar, Andrea Bosio of Rewix and Sabrina Agasucci of Recensioni Verificate explain how to build reputation and credibility in B2B e-commerce through authentic, certified reviews that can be published anonymously. From buyer and supplier anonymity to integration with Rewix, covering Google Ads, SEO, moderation, customer experience, and feedback analysis: a practical guide on how to reduce the friction that slows down B2B online sales.

51 min

ABMC

Andrea Bosio, Moreno Conigliaro

Watch →

WebinarAiability

Private AI: How to Bring Artificial Intelligence to Your Data and Your Cloud

How can you bring artificial intelligence into your company without sacrificing control over data, security, and the ability to customize models? In this webinar, Andrea Bosio of AIAbility and Vittorino Aprile of Critical Case present an alternative approach to using large public AI services: open models installed and managed within a private cloud infrastructure. A practical comparison of open-source and proprietary models, privacy, costs, scalability, cybersecurity, fine-tuning, and GPU infrastructure—with the goal of understanding how to build AI solutions that are truly integrated into business processes and data.

25 min

Andrea Bosio

Watch →

GuideRewix

B2B vs B2C Ecommerce Platforms: Which Features Do You Need?

Company accounts, customer-specific pricing, bulk orders, quotes and integrations: what should a B2B ecommerce platform support? This nine-page comparison helps you assess requirements against your business processes. Downloadable PDF in Italian.

9 pages

ABEB

Andrea Bosio, Elisa Biamonte

Download →

GuideRewix

B2B vs B2C Ecommerce: Key Differences in Business Models

Selling to businesses and selling to consumers involves different strategies, processes and tools. This four-page comparison explores customers, buying decisions, pricing, commercial relationships and orders. Downloadable PDF in Italian.

4 pages

ABEB

Andrea Bosio, Elisa Biamonte

Download →

WebinarRewix

B2B Payments: How to Reduce Friction and Speed Up Transactions with MyBank

In B2B, payments are much more complex than in B2C: large amounts, reconciliations, down payments, guarantees, collection times, and administrative processes can slow down order completion. In this webinar, Andrea Bosio of Rewix and Riccardo Porta of MyBank analyze how payments are evolving in B2B e-commerce and demonstrate how an account-to-account solution can simplify the transaction. Pre-filled bank transfers, instant confirmation, automatic reconciliation, no chargebacks, payment links, and native integration with Rewix: a practical discussion on how to transform payment from a friction point into a conversion driver.

54 min

ABMC

Andrea Bosio, Moreno Conigliaro

Watch →

GuideRewix

MECSPE 2025: Beyond the Trade Show. How Lead Generation Is Changing in the Industrial B2B Sector

Trade shows continue to be an important meeting place for companies, buyers, and the market. But what happens afterward? And to what extent can the return on investment actually be measured? The MECSPE 2025 Survey Report gathers exhibitors’ perspectives on the effectiveness of the trade show, the quality of the leads generated, foot traffic at the booths, and the growing role of digital strategies. Among the most significant findings: 63% are unsure whether their trade show investment paid off, nearly half consider booth traffic disappointing, and over 70% have already implemented digital lead generation initiatives. A guide to understanding why the future of industrial sales depends on the integration of physical events, CRM, lead generation, B2B e-commerce, and sales automation.

20 pages

Andrea Bosio

Download →

WebinarAiability

From emails to orders in just a few minutes: New Penta's AI case study

How can you transform emails, PDFs, scans, and unstructured requests into orders ready for verification? In this case study, we detail New Penta’s digital transformation journey and the project developed with Zero11: an AI solution integrated into business processes that can automatically interpret order requests, recognize customers, products, and quantities, and support customer service in generating pre-orders. A concrete example of AI applied to operations, with measurable results: 70–80% of emails are correctly interpreted, and order processing times have been cut by more than half. Translated with DeepL.com (free version)

18 December 2025

ABEF

Andrea Bosio, Edoardo Franco

Watch →