About us
Zero11 Insight Hub is where the Zero11 group puts on record what it learns on the job. Podcasts, guides and webinars produced by the people who design and ship AI systems, B2B commerce platforms and automation — not by people who only write about them.
The AI market is long on promises and short on detail. Anyone deciding whether and how to bring AI into their company faces two extremes: general-interest articles that don't help you choose, and technical material that assumes expertise a business owner has no reason to have.
We built this hub to sit in between. Everything we publish comes out of real work: an implementation that worked, one we had to walk back, a metric that changed a decision. We say what we measured, under what conditions, and where the results don't transfer.
We ask you to register. It's how we learn who's reading and who's worth talking to — if your work touches what we write about, chances are we'll end up speaking.
Zero11 is a Turin-based group that calls itself The AI Martech Company: we put artificial intelligence where it produces revenue — marketing, sales, customer experience, operations. The group comprises three companies, each with its own market and its own voice in this hub.
The parent company. Builds custom software for businesses whose processes are too specific for off-the-shelf products: proprietary platforms, integrations between systems that don't talk to each other, vertical applications. This is where the architecture and technical decisions supporting everything else originate.
Here you'll find: webinars on architecture, martech stacks and system integration.
Our proprietary platform for business-to-business commerce: complex catalogues, customer-specific pricing, recurring orders, dealer and agent networks. Rewix exists because B2B isn't B2C with a discount — it has its own rules, friction and opportunities.
Here you'll find: operational guides on migration, headless architecture and digitising sales networks.
Our AI business unit, with a clear stance: Own Your Intelligence. Open-source models trained on the client's data and deployed inside their perimeter — on-premise or private cloud — so the data never leaves and there's no lock-in. Agents, RAG, fine-tuning and integration with the systems already in place.
Here you'll find: podcasts and webinars on AI agents, private LLMs, RAG and data governance.
We don't publish on a topic until we've been through it with a client. If you read about a technique here, someone in the group has put it into production.
A percentage without the scope it was measured in isn't data, it's marketing. We say how many cases, over what period and under what conditions.
The implementations we had to redo taught us more than the ones that worked first time. We share them, along with what we understood afterwards.
A webinar has to be useful to people who will never call us. If it only exists to sell, we don't publish it.
Our content is signed by the people doing the work: the ones designing the architecture, training the models, supporting clients in production. No ghostwriting, no anonymous corporate voice.
AI Evangelist · Aiability
10 published items
Marketing Manager · Zero11
4 published items
AI designer · Zero11
2 published items
AI Engineering · Aiability
1 published item
One registration unlocks the whole library. If you're not sure where to begin, these are the most travelled paths.
Conversations with the people who design and ship AI systems. Made for the commute.
Operational documents: migrations, headless architecture, digitising sales networks.
Recorded sessions with real cases, numbers and audience questions.
Live sessions ahead, with registration and email reminders.
Artificial intelligence is profoundly changing the way companies and marketers analyze data, understand people, and design increasingly personalized customer experiences. In this webinar, we’ll explore the intersection of AI and MarTech, from the evolution of traditional inbound and outbound marketing models to the use of analytics, natural language processing, knowledge graphs, recommendation systems, and AI agents. A journey to understand how data, technology, and artificial intelligence can work together to make marketing smarter, more contextual, and more focused on the customer’s real needs.
58 min
In the B2B fashion industry, image quality directly impacts brand perception, conversion rates, and the ability to distribute the catalog across multiple channels and markets. In this webinar, Andrea Bosio of Rewix speaks with Luca Ambrosini, founder and CEO of Shootify, to demonstrate how artificial intelligence can transform the photography process: from still lifes, smartphone photos, or sketches to professional images, AI models, customized settings, and short videos. A practical discussion on quality, costs, speed, visual consistency, international customization, privacy, image rights, and integration with B2B distribution processes.
39 min
How can you transform emails, PDFs, scans, and unstructured requests into orders ready for verification? In this case study, we detail New Penta’s digital transformation journey and the project developed with Zero11: an AI solution integrated into business processes that can automatically interpret order requests, recognize customers, products, and quantities, and support customer service in generating pre-orders. A concrete example of AI applied to operations, with measurable results: 70–80% of emails are correctly interpreted, and order processing times have been cut by more than half. Translated with DeepL.com (free version)
18 December 2025
Answers to what we get asked most about registration, access and data.
Start with the library — one registration unlocks everything. If you have a concrete problem on your desk and want to know whether we've seen something like it before, a conversation is faster.
Request a demo